Discover Your Signature Shade!

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Hello Beautiful!

Welcome to Zeni Beauty® where a flawless match is never one-size-fits-all. Here, beauty is intentional and personalized to elevate the way you show up in the world. Choose your Zeni experience: our Signature Shade Match delivers a confident, verified match or Artisan Crafted delivers a one of a kind custom-blended formula created specifically for you. Either way, you’ll get complexion-focused beauty that looks like your skin—only better!

Start Here — Your confident match, without the guesswork.

Signature Shade Match

Start with our Signature Shade Match Quiz to find your best starting shade and finish. Then we will guide you through our shade matching process, including a quick verification step, to confirm whether your complexion is a fit for our most popular made-to-order shades or if you need a truly custom solution through Artisan Crafted.

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Need a truly custom solution?

Artisan Crafted Cosmetics

Artisan Crafted is our custom-blending service, created for clients who want or need precision beyond our signature shade range. We custom-blend your formula to your complexion, finish preference, and skin needs so your base looks like skin, only so much better.

Begin Your Custom Blend
Licensed & Certified
25+ Years Custom Blending
Small-Batch Manufacturer

Meet the Founder

With 25 years of custom blending experience and a background working with prestigious brands like Estée Lauder and MAC and doing makeup and hair on film and video sets, Minna Murphy brings unparalleled expertise to every formulation. As a licensed cosmetologist and owner of her own manufacturing facility, she ensures each product meets the highest standards of quality and luxury.

Read Our Story

Color Essentials
All-Over Powder: Radiant Highlight
$45.00
$45.00
All-Over Powders: Soft Matte
$42.00
$42.00
All-Over Powders: Warm Glow
$45.00
$45.00
Beautiful Brows
$49.00
$49.00
$27.00

Perfection!!!

I've struggled for years and spent lots of money to find the right foundation for my skintone. This custom foundation is the only one that works for my oily skin. Thanks to Zeni Beauty my search is over!

Lorna B.

Flattering Camouflage!

I never have had such a match! I don't wear foundation and after using this custom concealer there was no difference from my under eye to my face!

Regina V.

Perfect Lip Color!

I'm so thankful for Minna's guidance in helping me find the PERFECT lip color! I've been stuck wear the same color since...um forever?! I feel confident and can't stop looking at how pretty my lips look!

Kelly W.

So Gorgeous!!!

Zeni Beauty is not your typical makeup experience. The Signature Shade Match quiz followed by the 1:1 Zoom call to discuss my desires, expectations & foundation match with Minna set the tone for the experience I was going to have. The tinted moisturizer was my first purchase, it's light and looks like my skin but better! I was expecting on the foundation but received an entire welcome kit along with a gifted blush shade just because Minna thought it would look good on me. This honestly showed me that this brand cares and sees me as a person.

Joanna C.