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Start Here — Your confident match, without the guesswork.
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Signature Shade Experience
Take the Signature Shade Match Quiz to discover your best path: Signature Shades or Artisan Crafted. If you’re a fit for Signature Shades, we guide you to a polished, believable made-to-order match with expert support and less guesswork.
Need a truly custom solution?
Explore Artisan Crafted
Artisan Crafted Experience
Artisan Crafted is our founder-created, custom-blend complexion experience designed around your unique tone, undertone, finish preference, and skin needs for a seamless, skin-like result. Artisan Crafted availability is limited to a small number of custom-blend appointments each month.
Effortless color - Elevated finish
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Color Essentials
Zeni Beauty’s curated collection of finishing products designed to enhance your complexion with ease and refinement. From our All-Over Powders that softly illuminate cheeks and eyes, to our Divine Creme Lip Sticks, each piece is selected to flatter real skin tones and help you create a polished signature look with intention.
Beauty that Begins with Understanding
With more than 25 years of experience in custom blending, beauty, and behind-the-scenes artistry, founder Minna Murphy created Zeni Beauty to offer women something more thoughtful than mass-market cosmetics. Drawing on experience with prestigious beauty brands, film and video set work, and hands-on formulation expertise, she brings a refined eye, expert care, and a deep understanding of complexion to every product created.
Licensed & Certified
25+ Years Custom Blending
Small-Batch Manufacturer
Perfection!!!
I've struggled for years and spent lots of money to find the right foundation for my skintone. This custom foundation is the only one that works for my oily skin. Thanks to Zeni Beauty my search is over!
Flattering Camouflage!
I never have had such a match! I don't wear foundation and after using this custom concealer there was no difference from my under eye to my face!
So Gorgeous!!!
Zeni Beauty is not your typical makeup experience. The Signature Shade Match quiz followed by the 1:1 Zoom call to discuss my desires, expectations & foundation match with Minna set the tone for the experience I was going to have. The tinted moisturizer was my first purchase, it's light and looks like my skin but better! I was expecting on the foundation but received an entire welcome kit along with a gifted blush shade just because Minna thought it would look good on me. This honestly showed me that this brand cares and sees me as a person.
Perfect Lip Color!!!
I'm so thankful for Minna's guidance in helping me find the PERFECT lip color! I've been stuck wear the same color since...um forever?! I feel confident and can't stop looking at how pretty my lips look!
At Zeni Beauty, One-Size-Fits-One!
We approach complexion with care, precision, and intention so your match looks natural, refined, and uniquely yours. Start with the Signature Shade Match Quiz to discover your best path: Signature Shades or Artisan Crafted.