Mother|Daughter Company

As a mother-daughter team, we handcraft each luxurious product in our privately owned lab, blending artistry and precision to celebrate bespoke beauty!

Minna Murphy

is the Founder and Chief Cosmetic Formulator at Zeni Beauty Cosmetics.  She has a New York State and Connecticut cosmetology license, advanced certifications in makeup artistry and cosmetic formulation. Her over thirty years of  experience in the beauty industry includes freelance makeup and hair for print, feature films and industrial videos. She has a bachelor’s degree in Business Administration.

Alana DeMarco

is the Creative Director at Zeni Beauty
Cosmetics.  She is Minna's eldest daughter and started working with her mother formulating colors when she was a young girl! She has continued to be an invaluable contributor to the business' success.  She has a Bachelor’s Degree in Business Administration and a Master's Degree in Supply Chain and Logistics.