Meet the Family

Minna Murphy is the founder and the chief cosmetic formulator at Zeni Beauty Cosmetics.  She has a New York State cosmetology license, advanced certifications in aesthetics and makeup artistry. Her over twenty-five years of experience in the beauty industry includes freelance makeup and hair for print, feature films and industrial videos.  She has a bachelor’s degree in Business Administration from Post University.


Alana DeMarco is the Creative Director at Zeni Beauty Cosmetics.  She is Minna's eldest daughter and started working with her mother formulating colors when she was a young girl. She has continued to be an invaluable contributor to the business' success.  She has an Associate’s Degree in Fashion Merchandising from Westchester Community College and a Bachelor’s Degree in Organizational Management from Post University.

 Joi T. Headshot

Joi Therrien is the newest member of our team and Minna’s youngest daughter.  She is the Director of Operations at Zeni Beauty Cosmetics.  In this role she oversees video production and business production planning.  She has a Bachelor’s Degree in Project Management from Colorado State University.