About Zeni Beauty

About Zeni Beauty Cosmetics

At Zeni Beauty Cosmetics, we pride ourselves on being a mother/daughter owned and operated business. Founded in 2005 by Minna Murphy, our mission has always been to offer high-quality makeup products that enhance natural beauty and empower individuals to express themselves.

With over 25 years of experience in the beauty industry, Ms. Murphy brings a wealth of knowledge and expertise to our brand. As a licensed cosmetologist with advanced certifications in aesthetics, makeup artistry and cosmetic formulation she ensures that our products are meticulously formulated with the highest standards of care and precision.

Our mission is to create products that not only make you look good but also feel good about what you're putting on your skin. We understand that each person is unique, which is why our diverse collection of makeup products caters to a wide range of skin tones.

What Sets Us Apart

Customization: At Zeni Beauty Cosmetics, we believe beauty is personal. Our Made-To-Order (MTO) products offer customizable coverage options to suit your individual needs. We also provide formula boosters that can be added to many of our products, making them an extension of your skincare routine.

Cruelty-Free: Our range of cruelty-free cosmetics caters to all skin types. Whether you're seeking versatile blushes or the perfect foundation for a flawless complexion, our all-natural mineral formula ensures beautiful, glowing skin without compromising on quality or ethics.

Why Choose Zeni Beauty?

  • Proudly Made in the USA: We are committed to supporting our local economy.
  • Handcrafted in Small Batches: This allows us to closely monitor quality and ensure each product meets our high standards.
  • Colors Never Discontinued: Your favorite shades will always be available. If you don’t see a color you love, just send us a message at info@zenibeauty.com.
  • Highly Pigmented: Our cosmetics provide intense, long-lasting color.
  • Easy to Use: Our products offer buildable coverage for effortless application.
  • High-Quality Minerals: Our makeup not only enhances your beauty but also nourishes your skin.
  • Eco-Friendly Packaging: We are dedicated to reducing our environmental impact with sustainable packaging.

At Zeni Beauty, we are passionate about makeup and empowering individuals to embrace their unique beauty. We believe makeup should be a tool for self-expression and confidence, helping you enhance your natural features and unleash your inner radiance.

Thank you for choosing Zeni Beauty Cosmetics as your trusted source for high-quality, cruelty-free, customizable cosmetics that enhance your natural beauty!