About Zeni Beauty

At ZENI BEAUTY COSMETICS, we take pride in being a family owned and operated business. Since our establishment in 2005 by Minna Murphy, we have been dedicated to providing our customers with a range of high-quality makeup products that enhance natural beauty and empower individuals to express themselves!

With over twenty-five years of experience in the beauty industry, Ms. Murphy brings a wealth of knowledge and expertise to Zeni Beauty Cosmetics. As a licensed cosmetologist with advanced certifications in aesthetics and makeup artistry, she understands the science behind skincare and cosmetics, ensuring that our products are formulated with the utmost care and precision.

Our mission is to create products that not only make you look good but also feel good about what you're putting on your skin! We understand that every individual is unique, which is why we have carefully curated a collection of makeup products that cater to a diverse range of skin tones. 

What sets Zeni Beauty Cosmetics apart is our commitment to customization! We believe that beauty is personal, and our products reflect that. Our Made-To-Order (MTO) products offers customizable coverage options, allowing you to achieve the level of coverage that suits your individual needs. Additionally, we offer formula boosters that can be added to many of our products making them an extension of your skincare!

Our range of cruelty-free cosmetics is designed to cater to all skin types. So whether you're looking for versatile blushes that can be used on both cheeks and eyes or the perfect Foundation that provides a flawless, airbrushed complexion, we have you covered. Our all-natural mineral formula ensures beautiful, glowing skin without compromising on quality or ethics!

At ZENI BEAUTY, we are not just passionate about makeup; we are passionate about empowering individuals to embrace their unique beauty. We believe that makeup should be a tool for self-expression and confidence, allowing you to enhance your natural features and unleash your inner radiance!

 Here's how we're different:

  • Proudly made in the USA: We are a local businesses and we are proud to contribute to the growth of our economy.

  • Hand crafted in small batches: By producing our products in small batches, we can closely monitor the quality and ensure that every item meets our high standards.

  • Colors are NEVER discontinued: We understand how frustrating it can be when your favorite shade is no longer available. That's why we guarantee that our colors will never be discontinued. If you want to replace a color you that you don't see on our website, just send us a message at info@zenibeauty.com.

  • Highly pigmented for long-lasting color: Our cosmetics are formulated to provide intense, long-lasting color that stays vibrant throughout the day.

  • Easy to use with buildable coverage: Our products are designed to be user-friendly, allowing you to achieve the desired level of coverage effortlessly.

  • Made from high quality minerals with skin enhancing properties: We believe that makeup should not only enhance your beauty but also nourish your skin. That's why our products are made from high quality minerals with skin enhancing properties.

  • Eco friendly packaging: We are committed to reducing our environmental impact. Our packaging is eco-friendly, ensuring that you can enjoy our products guilt-free.

Thank you for choosing ZENI BEAUTY COSMETICS as your trusted source for high-quality, cruelty-free, customizable cosmetics that enhance your natural beauty!