The House of Zeni
The House of Zeni
Where bespoke beauty meets purpose, precision, and presence.
Meet the Founder
From humble beginnings in Queens, New York to beauty visionary and global entrepreneur, our founder Minna Murphy created Zeni Beauty to honor every woman’s right to be seen, celebrated, and matched with intention.
What Makes Zeni Different
- Tailored products that are never discontinued
- Customized Skin-Tone matching
- Refillable, recyclable packaging
- Made in small batches in the USA
- Cruelty-free. Always.
- Designed to complement—not conceal—your beauty
Your Path to Personalized Beauty
At Zeni, we offer three unique ways to experience beauty made just for you:
The Aristocrat Collection
Elegant, ready-to-wear essentials curated to suit a range of skin tones and styles.
→ Shop the Collection
Artisan Crafted Beauty
Semi-custom complexion products tailored to your tone, texture, and skincare goals—with a personal consultation to guide your match.
→ Learn More
Crowning Touches
Our finishing flourishes—like setting powders, glow enhancers, and luxury lip color—that elevate every look with effortless polish.
→ Explore Crowning Touches
Not Sure Where to Begin?
Take our quick Makeup Style Quiz and discover Zeni products that align with your features, lifestyle, and personal beauty style.
→ Discover Your Makeup Style
Quick Answers
Q: What makes Zeni Beauty different from other brands?
A: We don’t believe in one-size-fits-all. Our products are designed to honor your unique complexion and beauty journey.
Q: Is custom blending only for foundation?
A: Not at all—our Artisan service also includes tinted moisturizer, concealer, and mineral powders.
Begin Your Ritual
Whether you're here for a full transformation or a subtle enhancement, Zeni Beauty is here to help you find your match.
→ Book a 15-Minute Consultation
→ Start Your Journey with Zeni Beauty
Join the Zeni Circle
Step inside the House of Zeni and receive exclusive previews, ritual tips, and early access to custom beauty.