Makeup Mastery

Quiet, confident techniques for a flawless Zeni finish.

Makeup Mastery is your curated guide to getting the most out of your Zeni Beauty products—from effortless everyday polish to elevated artistry. These pro techniques help every formula apply more smoothly, wear longer, and look more refined in real life and in photos.

Pro Techniques for Picture-Perfect Results

1) Let skincare settle—then start.
Allow moisturizer to fully absorb before applying complexion products. For best results, gently blot with a tissue to remove excess moisture or oil so makeup grips evenly.

2) Minerals, mastered (wet or dry).
Zeni Beauty mineral powders are designed to be worn two ways:

  • Wet for richer payoff or as a soft, defined liner

  • Dry for a smooth, sophisticated wash of color

3) Multi-use powders = your travel secret.
Use them as eyeshadow, blush, highlighter—or mix into lipstick or gloss for custom color. You can even blend with clear nail polish for a bespoke nail tint.
Note: Blue pigments are not lip-safe.

4) Clean tools, flawless finish.
Wash brushes and sponges weekly with a mild shampoo to keep application smooth and skin-friendly.

5) Concealer can sculpt.
A slightly lighter concealer shade can double as a soft highlighter—apply under brows, along cheekbones, and down the bridge of the nose to refine your structure.

How to Use Zeni Beauty Complexion Products

Flawless Tinted Moisturizer

A lightweight, all-in-one formula that hydrates, smooths, and evens tone. Wear it alone for breathable coverage—or as a primer under foundation.

How to apply

  1. Prep: If you’re using Tinted Moisturizer, keep daytime skincare light (you can skip your everday moisturizer when using our tinted moisturizer unless yours is a prescription product).

  2. Apply: Dispense 1–2 pumps onto the back of your hand. Dot onto forehead, cheeks, nose, and chin. Blend like moisturizer.

  3. Set: Let it set for a few minutes. Finish with foundation or a light dusting of finishing powder for a soft-focus effect.

Artisan Crafted Liquid Foundation (Custom Blend)

A buildable, radiant base designed for a seamless, skin-true finish.

How to apply

  1. Prep: Blot with a dry tissue to remove any residual oil or skincare.

  2. Apply: Use 1–2 pumps on the back of your hand and dot onto the face.

  3. Blend: Use a foundation brush or sponge to stipple and blend from the center of the face outward.

  4. Set: Let the foundation dry completely before applying setting powder.

Soft-Focus Concealer

Target dark circles, blemishes, and hyperpigmentation with full-coverage concealer.

How to apply

  • Apply with a concealer brush using a gentle patting motion. Blend well before setting with powder.

  • If using liquid foundation, apply concealer after foundation for the most natural finish.

*Pro Tip: Apply a thin layer to eyelids (and, if appropriate for your lips) it services as a long-wear base for eyeshadow or lipstick.

Finishing Powders

Includes Universal Setting Powder, Ultra Matte Powder, and Pressed Blot Powders.

How to apply

  1. Tap a small amount into the lid and swirl your brush to pick up product.

  2. Tap off excess, then apply in circular motions starting at the jawline.

  3. Build in light layers until you reach your desired finish.

Want Your Routine Curated for You?

For personalized guidance, take our Makeup Styly Quiz— or explore Artisan Crafted Beauty for complexion solutions designed around you.